Culture and Branding: Creating a New DNA for HR

Oct/10

Culture and Branding: Creating a New DNA for HR

by ReThinkHR.org | Leadership, Work, HR & Inspiration by @BenjaminMcCall under Speaking Engagements

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gap Culture and Branding: Creating a New DNA for HR

For Marketing, PR, Sales, etc. you could argue that there has always been an aspect of branding in the way they approach the business. They even, whether they recognize it or not, are creating a culture in the way they interact with their customers, evolving the way they do business. These approaches represent who they are and what they do!

Brand and Culture are, what I would call, “the new sexy” for companies. Really the “new sexy” for anyone in Human Resources. These words… “brand’ and ‘culture’ have become terms that HR has either scathed and embraced.

I was asked to speak at the Cincinnati Regional Chamber of Commerce. It is being held today, Tuesday October 19, 2010. As a part of their HYPE Talent Symposium I will be speaking on the topic of “Brand versus Culture: Creating the new DNA of Human Resources”

I will be touching on the following points:

Definition: Brand and Culture
What these terms mean, for a Company and HR, in Talent Management
Evolution of HR
Best Practices: both good and bad
Make no comparisons
Don’t let the work get in the way
Being Visible
Communicate and Listen
Admit mistakes
Be a business person
Understand your own hiring process

Feel free to take a look at the presentation (without context) on Slideshare:

Thanks and wish me luck!

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Comments

comments

Cincinnati Regional Chamber of Commerce, Culture, Employer Brand, HR, HYPE, Recruiting, ReThinkHR, Speaking, Talent Management

http://www.younghrmanager.com/hr-manager-position HR Manager Position

Good post! Too many information can be opted from an individual post. The points that you are going to cover will give thorough idea regarding branding as well as HR. People will definitely catch the benefit!