From the apple.com website

Did you hear,,,

What do you think?

Coffee Talk… Discuss:

This is the resignation letter Steve Jobs sent to the Apple board:

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

Steve

Comparisons, Market Differentiation and Competition is great. But if you are constantly comparing yourself to your competitors without showing how they can’t compare… it doesn’t make a difference how you market yourself. You will always be “comparable” instead of being “compared to.”

Is what you are doing the alternative or the exception?