Your Culture is NOT a marketing plan

Nov/12

Your Culture is NOT a marketing plan

by ReThinkHR.org | Leadership, Work, HR & Inspiration by @BenjaminMcCall under Talent Management

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Just because you promote a great Culture doesn’t mean it translates well in your employment marketing and on-boarding program! If you lie about who you truly are as a company your new employee will quickly question their choice.

However, if you do have a culture that has been communicated effectively and honestly the employee will not question the truth about the rest of what they were promoted.

the fairy tale of workplace culture Your Culture is NOT a marketing plan

Comments

comments

Desiree

So true. It’s great when everything is positive and upbeat in the onboarding program. But if you walk into the office and everyone is cooped up at their desks, not speaking or acknowledging one another, you question your entire impression of the company based on information received from others. Now, if orientation ends and you walk into the office and everyone is friendly, willing to help, and asking you to lunch, it makes you feel welcome and tells you that the company is truthful in the ways that it portrays itself.