It is hard for anyone to use you as a resource if you, yourself, are not a good resource. If you can’t offer an original idea what makes you different?

Why would I come to you for information, for guidance, for direction on anything when I could search for it on Bing, Google, head over to my next door neighbor, a colleague, a current association or neighboring cube for the same information. In fact, doing so in those places may be easier.

But if people come to ask you for information on a consistent basis… you may have some original thoughts around your approach, industry and practice then most. You may just offer… IT… better!

It’s not always because it’s easier for them to come to you… often it’s because what you have to offer is better!

Are you better? What do you think about this?

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